Dairy Queen: Huge Giveaway Announced Today @ 1PM *UPDATED

UPDATED~ The latest from their Facebook page:

Beginning March 15th you will have a chance to win one of 6 brand new MINI Cooper Countryman vehicles! This will be a video contest, so get your cameras ready. More to come SOON.

Today at 1pm  Dairy Queen is suppose to be announce a huge giveaway in celebration of their Mini Blizzard Treats.  I wonder what it is?   According to their Facebook page, it will not be Mini Blizzards.
From the Dairy Queen site:

Sound the alarm, let the fireworks fly, shout from the rooftop, scream at the top of your lungs. The countdown to the biggest giveaway in Dairy Queen history has begun! If you like free stuff, you’ve come to the right place! In celebration of the Mini Blizzard Treat we’re giving away so much free stuff, we don’t even know what half of it is. OK. We do know what it is, we just like keeping you in suspense. The clock’s ticking. Get ready, the Mini Blizzard Treatment is about to go down!

Thanks, Mojo Savings