I was so excited to see this deal today! I would jump on it before it disappears. I've been a member of My Coke Rewards for a long time but I don't ever remember seeing a gift card offer like this. For 280 points, you can get a $10 Kmart gift card (also works at Sears, Lands End and online). I am thinking this will help with my Christmas budget!
It is limit to 1 per account. You also have the option of sending it to a different address than what is on your account........maybe a birthday present? The gift card should arrive in 4-6 weeks.